Perfumed Laundry Detergents

'Dedtergent' Shares the Same Scents as Dedcool's Perfume Line

Those who love Dedcool's Spring and Taunt fragrances can also enjoy the scents in the form of the brand's laundry detergent called 'Dedtergent.' Like a perfume product, the laundry detergent is sold in an aesthetically pleasing package. While Dedtergent 01 is described as having top notes of bergamot, middle notes of vanilla and base notes of amber, Dedtergent 05 offers a different experience with scent that has bottom notes of bergamot, as well as hints of moss and incense.

As Dedcool founder Carina Chaz describes, "Rather than an in-your-face scent that you can get with a fragrance that you wear, these are meant to lightly kiss your clothing so that you want to cuddle into your favorite sweatshirt rather than be soaked in scent."

Image Credit: Dedcool

Perfumed Laundry Detergents
Opportunity to create laundry detergents that mimic popular perfume scents, offering consumers a unique sensory experience.

Industries Being Reshaped

Fragrance Industry
Opportunity to expand into the laundry detergent market by infusing popular perfume scents into laundry products.
Household Cleaning Products Industry
Opportunity to innovate and create perfumed laundry detergents that provide a refreshing and long-lasting fragrance to clothes.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 24%
Freshness 9%