Laundrapp, the on-demand laundry app, recently debuted a new online campaign targetting Millennial parents during lockdown. The vibrant and humorous campaign was produced by Manchester-based digital agency Neon and is featured on the parent-specific UK website Mumsnet.
The new Laundrapp campaign aims to highlight it's accessible, hassle-free business model that gives parents more time to focus on juggling working from home, home-schooling their children, and finish other household chores. The ad hopes to raise awareness that it's still open amid the social distancing restriction — compared to many cleaning services that were forced to close — and that busy parents can use the service without having to leave their home in a safe, contactless manner.
Image Credit: Laundrapp