Cross-Cultural Latex Fashion Shows

SADAK Pairs Primitivism with Ethnicity for Spring/Summer 2018

The Spring/Summer 2018 menswear line by SADAK debuted with a gender-progressive latex fashion show. The Berlin brand has a simple mission statement — to "celebrate life and cultural identity." With previous collections, SADAK has been successful in living up to the expectations of multi-cultural tonalities and range. The brand's newest contribution 'Slave Sauvage' is no different. Combining formal tailoring with contemporary streetwear for Spring/Summer 2018, SADAK brings up relevant societal narratives about dominance and oppression. The collection is "inspired by a set of miniatures found at Belgrade's ethnographic museum during [...] Berlin Fashion Week."

Playing with a neutral color scheme and textiles that vary in textures, SADAK incorporates a nomadic component in its latex fashion show by exhibiting models with unibrows — a natural symbol for a strong character.

Gender-progressive Fashion Shows
Exploring unconventional forms of fashion shows that challenge traditional gender norms.
Ethnic-inspired Fashion Collections
Creating fashion collections that celebrate cultural diversity and incorporate traditional elements.
Societal Narratives in Fashion
Using fashion as a medium to convey messages and provoke conversations about dominant and oppressive social structures.

Who This Affects Most

Fashion and Apparel
The fashion industry can embrace more inclusive and diverse representation through gender-progressive fashion shows.
Ethnographic Museums
Ethnographic museums can partner with fashion brands to showcase traditional elements and inspire innovative designs.
Art and Culture
Leveraging fashion as a form of art and cultural expression to explore societal narratives and challenge existing norms.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 58%
Freshness 8%