SADAK Pairs Primitivism with Ethnicity for Spring/Summer 2018
References: designscene.net & sadakofficial
The Spring/Summer 2018 menswear line by SADAK debuted with a gender-progressive latex fashion show. The Berlin brand has a simple mission statement — to "celebrate life and cultural identity." With previous collections, SADAK has been successful in living up to the expectations of multi-cultural tonalities and range. The brand's newest contribution 'Slave Sauvage' is no different. Combining formal tailoring with contemporary streetwear for Spring/Summer 2018, SADAK brings up relevant societal narratives about dominance and oppression. The collection is "inspired by a set of miniatures found at Belgrade's ethnographic museum during [...] Berlin Fashion Week."
Playing with a neutral color scheme and textiles that vary in textures, SADAK incorporates a nomadic component in its latex fashion show by exhibiting models with unibrows — a natural symbol for a strong character.
Playing with a neutral color scheme and textiles that vary in textures, SADAK incorporates a nomadic component in its latex fashion show by exhibiting models with unibrows — a natural symbol for a strong character.
Trend Themes
1. Gender-progressive Fashion Shows - Exploring unconventional forms of fashion shows that challenge traditional gender norms.
2. Ethnic-inspired Fashion Collections - Creating fashion collections that celebrate cultural diversity and incorporate traditional elements.
3. Societal Narratives in Fashion - Using fashion as a medium to convey messages and provoke conversations about dominant and oppressive social structures.
Industry Implications
1. Fashion and Apparel - The fashion industry can embrace more inclusive and diverse representation through gender-progressive fashion shows.
2. Ethnographic Museums - Ethnographic museums can partner with fashion brands to showcase traditional elements and inspire innovative designs.
3. Art and Culture - Leveraging fashion as a form of art and cultural expression to explore societal narratives and challenge existing norms.
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