London-based fashion label GEO captures the essence of a London sunset with the Late Sunset collection designed for the Spring/Summer 2019 season. Designer Geo Owen aims to evoke the same relaxing sense that comes with the setting sun during a late summer evening.
The seasonal designs are a part of the labels Collection 4 series and it features jackets, long overcoats, tees, pants, and more. The designs are seasonally appropriate, with accessories to accompany the apparel -- this features beachy towels with black worded details. A standout piece is the black set of denim pants and jacket, it features a monogram patterning in white that reads "G" in an all-over manner. It also features a small GEO logo in bright yellow as additional contrast at the rear end of the jacket.
Why This Trend Is Growing
- Sunset-inspired Fashion
- Disruptive innovation opportunity: Develop new fabrics that mimic the colors and textures of a sunset for unique fashion designs.
- Seasonal Collection
- Disruptive innovation opportunity: Create customizable seasonal collections that evoke specific moods or experiences.
- Monogram Patterning
- Disruptive innovation opportunity: Introduce technology-driven solutions for creating intricate monogram patterns on clothing.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: Collaborate with textile researchers and engineers to develop new sunset-inspired fabrics.
- Apparel Accessories
- Disruptive innovation opportunity: Design innovative beachy towels that incorporate functional features and branded details.
- Textile Manufacturing
- Disruptive innovation opportunity: Implement advanced printing and dyeing techniques to create monogram patterns with higher efficiency and precision.
