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Fashion-Informed Limited Kitchenware

RHUDE & Instant Brands Join Forces on the LATE SUMMER Series

— October 25, 2021 — Lifestyle
Kitchen appliance label Instant Brands works in collaboration with streetwear fashion label RHUDE on the new LATE SUMMER series of limited edition kitchenware products. The duo join forces to bridge their juxtaposing expertise, resulting in a set of fresh designs that are made for cooking.

Rhuigi Villaseñor honors his mother, who was the one who taught him how to cook. He now intersects the relationship between booking and fashion, featuring a capsule made up of a dinnerware set, glass food storage, cups, an electric pressure cooker, and a chef's knife. Speaking on the collaboration, Rhuigi Villaseñor states, “I feel privileged that my designs and the beauty I am able to bring to the iconic portfolio of Instant Brands can be part of ‘together moments’ when people use these products to cook and enjoy food with loved ones."

Image Credit: Instant Brands, RHUDE
Trend Themes
1. Fashion-informed Kitchenware - The trend of fashion-informed kitchenware is becoming popular as seen in the collaboration between Instant Brands and RHUDE, presenting an opportunity for companies to bridge different industries and create unique, limited-edition products.
2. Limited Edition Products - The launch of the LATE SUMMER series of limited edition kitchenware products by Instant Brands and RHUDE highlights the trend for businesses to offer exclusive products as a form of differentiation and to attract new customers.
3. Juxtaposing Expertise - The collaboration between Instant Brands and RHUDE, which brings together expertise from the fashion industry and kitchen appliance industry, highlights the trend of cross-industry partnerships that offer disruptive innovation opportunities by bringing new perspectives to product design and development.
Industry Implications
1. Fashion - The collaboration between Instant Brands and RHUDE showcases the trend for fashion labels to explore different industries, providing an opportunity to expand their brand and reach new customers.
2. Kitchen Appliance - The trend for fashion-informed kitchenware products highlighted in the Instant Brands and RHUDE collaboration presents opportunities for kitchen appliance companies to incorporate unique design features and attract a wider customer base who value aesthetic appeal.
3. Cross-industry Collaboration - The collaboration between Instant Brands and RHUDE highlights the trend for cross-industry partnerships, presenting opportunities for businesses in different industries to learn from each other and create innovative products that meet the evolving needs of customers in different markets.
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