When I clicked through 'Last Days in the City' for ViewOnFashion, I thought immediately of the world's big fashion cities and what it must be like to people-watch there. Photographers Hunter & Gatti captured Shelby Keaton in a number of high-fashion separates curated by Christpher Campbell for the editorial.
According to Fashion Gone Rogue, 'Last Days in the City' was shot in New York City's Meat Packing district--a perfect setting for this luxury-meets-urban-grit pictorial.
Implications - In today's society, concepts must be fresh and exciting to hold the attention of easily distracted consumers. Businesses that effectively combine two desirable qualities into one product will likely experience high levels of success.