Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

L'Art Du Soin by Diptyque is an Unexpected Luxury Alternative

 - Dec 16, 2014
References: diptyqueparis & coolhunting
The L'Art Du Soin skincare line might come from an established candlemaker and parfumeur, but that's not to say it is less superior to similar products. In fact, it has an unexpected lead over such lines since people will be curious as to how smoothly Diptyque transitions into such a luxury market.

Yet others will not see the L'Art Du Soin skincare line as surprising. Candles and scents are closely linked to this industry, after all. Creative and Marketing Director of Diptyque Paris, Myriam Badault, shares, "The benefit of the range is not over-promising. It's simply based around radiance and well-being, with the collection made of products that you can easily integrate in your daily beauty routine. It's not made for a specific skin type or gender—you just pick and choose the texture, or textures, that you love."