Larsson & Jennings is perhaps best known as a high-end watchmaker, but the brand is looking to expand into the smartwatch sector with the Connect hybrid connected watch. Announced at the Baselworld 2018 watch show, the Larsson & Jennings Connect is still in an early prototype phase with the app still being in development. The watch falls into a unique new category known as hybrid smartwatches which blend modern technology without compromising aesthetic qualities.
The Larsson & Jennings Connect features the same beauty, class and style as all of the brand's collections, but also adds features seen in traditional smartwatches. A light—hidden under the 12 o'clock mark—flashes to alert the user of notifications and almost all the features can be controlled with an integrated app. The watch is set to come in both 38mm and 42mm variants, with each piece featuring a fairly low-profile design and the ability to track activity, sleep, calendar appointments and even provide basic control over the user's phone.
Image Credit: Andy Boxall
What's Driving This Trend
- Smart Hybrid Timepieces
- Disruptive innovation opportunity: Develop smartwatches that seamlessly blend modern technology with aesthetic qualities.
- Connected Watches
- Disruptive innovation opportunity: Create stylish watches that incorporate features seen in traditional smartwatches.
- Hybrid Smartwatches
- Disruptive innovation opportunity: Design watches that offer both the beauty, class, and style of high-end timepieces along with the functionality of smartwatches.
Who This Affects Most
- Watchmaking
- Disruptive innovation opportunity: Integrate modern technology into high-end watch collections without compromising their aesthetic qualities.
- Technology
- Disruptive innovation opportunity: Develop innovative smartwatch apps that provide additional features and enhance user experience.
- Fashion
- Disruptive innovation opportunity: Collaborate with watchmakers to combine fashion and technology in smart hybrid timepieces.
