Dive Watch-Inspired Smartwatches

The Withings ScanWatch Horizon Has a Hybrid Design

The Withings ScanWatch Horizon hybrid smartwatch is a stylish watch designed with the past and present in mind to provide wearers with a distinctly balanced accessory for everyday wear. The smartwatch is paired with a round smart display in the dial that is overlaid with analog hands to help put a focus on the aesthetics of a traditional timepiece. The watch calls to mind the look and feel of diver watches, but incorporates connected functionalities to accommodate the needs of today's consumer.

The Withings ScanWatch Horizon hybrid smartwatch is paired with a titanium-finished case with a sapphire glass lens and an anti-reflective coating. The watch will provide up to 30-days of use and has a 10 ATM rating for water resistance.

Hybrid Smartwatches
The combination of traditional timepiece aesthetics with technology innovations offers opportunities to create new and unique wearables.
Connected Functionalities
Integrating connected features to traditional watches can result in products that meet the evolving demands and preferences of consumers.
Dive Watch-inspired Design
Incorporating the design elements of time-tested diver watches into a modern accessory blend the past and present and fill a market gap for stylish wearable tech.

Industries Being Reshaped

Fashion
The fashion industry can leverage hybrid smartwatches to expand their product line and provide consumers with unique wearable technology that complements their outfits.
Consumer Electronics
Integrating connected features into traditional watches would allow consumer electronics companies to offer customers a new range of products with different functionalities.
Luxury Goods
Combining luxurious materials with modern features in a hybrid smartwatch can attract consumers looking for high-end products.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 53%
Freshness 11%