The Heavier the Better

Standards for Large Yachts Now Include Weight

Egos? Saying length isn't the only measure, weight also is, is like saying the tallest fat guy is the tallest. The Yacht Report for 2008 is out. In an interesting development, the Yacht Report decided that length will no longer determine largest. Displacement will also be considered. The scurrying you hear are designers going back to the drawing boards. If you enjoy some vicarious thrills, go to your favorite bookstore and flip through the pages. These boats are magnificent. Gold and crystal and mirrors everywhere. Luxury knows no limits when a yacht builder gets his hands on a gazillionaires funds.

Weight Standards
Opportunity to create innovative weight standards in the yacht industry to determine largest yachts.
Displacement Vs Length
Opportunity to shift the focus from length to displacement as a measure of yacht size.
Luxury Yacht Design
Opportunity for designers to create even more extravagant and luxurious yacht designs with gold, crystal, and mirrors.

Who This Affects Most

Yacht Building
Opportunity for yacht builders to adapt to new weight and displacement standards.
Luxury Goods
Opportunity for luxury goods industry to cater to the wealthy yacht owners with high-end materials and furnishings.
Boating and Marine Recreation
Opportunity for boating and marine recreation industry to offer unique experiences and services to yacht owners and enthusiasts.
SCORE
2.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 51%
Freshness 8%