Class up your next camping trip with the
Liebschaften Möbelgestaltung Langgrill -- I'm betting it'll be the chicest rugged BBQ on the campground.
The Langgrill is fueled by real firewood which rests in a groove; above it is a sliding grill top designed for cooking.
The Langgrill was nominated for the Red Dot Design Award
Best of the Best 2009 and dominated for the Designpreis Deutschland.
Implications - Consumers in modern society are looking for products that complete a function while providing style. Items that contain an element of chic while being practical are appealing to those shoppers who desire both in their everyday purchases. Companies trying to increase their number of customers could focus on this desire when creating their designs.