Augmented reality needs to be able to interact with the real world in order to fulfill its promise, and Blippar's new Landmark Recognition Feature is part of the AR software company's effort to do so. The new feature for the Blippar app use image-processing technology to be able to identify many famous icons from around the world.
The Landmark Recognition Feature is able to identify over 2,000 landmarks. These include well-known buildings and structures like the Golden Gate Bridge, the Eiffel Tower, and the Taj Mahal, as well as regional landmarks like Eureka Tower in Melbourne or the Hockey Hall of Fame in Toronto. It's worth noting that Blippar's system uses computer vision alone -- it doesn't cross-reference its results with any GPS data or other location information.