Land & Sea cold brew coffee is sold in the UK, and Richard Pine was in charge of coming up with the packaging for this product. The goal was to make it not look like generic brands that have little personality. As such he went with a nautical theme, which matches the name.
The information for the coffee is attached at the neck by a rope-like material, similar to that found at a dock when mooring a boat. This information is displayed in both black and white for some variety. One thing is for certain: the Land & Sea packaging design looks nothing like most coffee brands, which is exactly what Richard Pine was going for in this sea-inspired design.