Designer Garryd Howells has developed a set of conceptual Land Rover Unisex Garden Tools in an effort to help bring gender equality to yard work. Howells mower and hedge trimmer are designed to be eye-pleasing, lightweight and eco-friendly.
Both the mower and hedge trimmer are powered by battery packs as opposed to gas or electricity. Each tool has also been given a lightweight redesign to make it more accessible to the fairer sex. The bodies of the mower and hedge trimmer were designed to be as bright and colorful as possible. This was done with the intention of making the garage look less "dreary" and more cheerful.
Howells has not been officially sponsored by Land Rover for the project, but uses their name to symbolize the "reliability and utilitarian" nature of his Land Rover Unisex Garden Tools.
What's Driving This Trend
- Eco-friendly Yard Tools
- Designing and manufacturing lightweight, battery-powered yard tools can disrupt traditional gas and electric-powered options.
- Gender-neutral Products
- Creating products that are accessible and eye-pleasing for all genders can open up new markets and increase inclusivity.
- Branded Collaborative Products
- Partnering with established brands can add credibility and expand reach for new products in related industries.
Who This Affects Most
- Home and Garden
- Developing luxury and visually appealing products for yard work can appeal to affluent customers in the home and garden industry.
- Automotive
- Collaborating with automotive brands to create branded products can open up new markets and expand offerings in the automotive industry.
- Environmental Sustainability
- Manufacturing eco-friendly yard tools can benefit the environmental sustainability industry while also appealing to environmentally conscious consumers.
