The Laila Gohar x Arket installation at Milan Design Week 2026 takes the form of a reworked antique carousel, where traditional ride figures are replaced with oversized fruits and vegetables. Installed at Giardino delle Arti, the piece adapts a historic fairground structure into a sculptural environment, using exaggerated produce forms to create a visual language rooted in Gohar’s food-based practice.
The carousel operates as both a functional ride and a display element connected to Gohar’s debut ready-to-wear collaboration with Arket. Surrounding elements include a café and interactive components integrated into the site, extending the installation beyond a single object. The project draws on Gohar’s ongoing exploration of everyday materials, translating food imagery into large-scale forms through repetition, scale, and spatial arrangement.
Image Credit: Arket
What Makes This Trend Stand Out
- Edible Aesthetic Installations
- The translation of food imagery into sculptural forms suggests novel intersections between culinary motifs and spatial design that could redefine sensory-driven public art.
- Scale-based Food Design
- Exaggerating scale and repetition of produce reveals opportunities to reframe everyday groceries as immersive brandable icons within built environments.
- Experiential Retail Integration
- Blending functional retail elements with interactive art pieces points to hybrid commerce models where product launches and exhibitions coalesce into single-site experiences.
Sectors Adopting This
- Retail Fashion
- Branded apparel collaborations paired with sculptural installations indicate pathways for fashion labels to create destination experiences that extend beyond traditional storefronts.
- Public Art and Cultural Events
- Site-specific installations that repurpose historic structures highlight possibilities for cultural programmers to generate high-visibility, sponsor-friendly activations in urban spaces.
- Food and Beverage Hospitality
- Integrating cafés and interactive food-themed design within experiential sites suggests new formats for hospitality venues to merge dining, entertainment, and brand storytelling.
