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Site-Crashing Music Premieres (UPDATE)

The Lady Gaga Alejandro Video Takes Over the Web

— June 8, 2010 — Pop Culture
Epic can not even begin to describe this music video. Everyone and their father has been gearing up for the big showing of the Lady Gaga Alejandro video, and it’s finally here.

Just hours before hitting the web, it became a trending topic on Twitter and crashed the site several times, and also put the Lady Gaga fan site under. But the wait is finally over and the highly anticipated video is a success. Words can hardly describe the Lady Gaga Alejandro video but in true queen of pop form, she delivered quite a spectacle. Be sure to check out the video for more.
Trend Themes
1. Site-crashing Music Premieres - Opportunity for artists to create music premieres that generate so much interest and excitement that they cause websites to crash.
2. Trending Topic Frenzy - Opportunity to leverage the power of social media to generate buzz and make a new release go viral.
3. Highly Anticipated Video Success - Opportunity for artists to build anticipation and hype around their content to ensure its success upon release.
Industry Implications
1. Music Industry - Artists and record labels can utilize the strategy of site-crashing music premieres to generate excitement and engage fans.
2. Social Media - Social media platforms can capitalize on the frenzy surrounding trending topics to increase user engagement and drive traffic to their sites.
3. Entertainment Industry - Entertainment companies can learn from the success of highly anticipated videos to create similar levels of anticipation for their own content, ensuring a successful launch.
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