What's the hottest segment in the motorcycle industry? Lady Bikers. That's right. Forget all your perceptions of bikers as burly beer drinking men, because the female biking segment has increased 34% is 5 years, making lady bikers the hottest segment in the industry.
According to stats from the Motorcycle Industry Council, the last 5 years witnessed a 34% rise in the number of female bikers, making ladies, the hottest growing segment on 2 wheels.