Waterproof External Hard Drives

The LaCie PetiteKey Protects Your Data From Liquids

With a compact design that's both durable and waterproof, the LaCie PetiteKey is a USB thumb drive that you can keep with you at all times.

One of the most common causes of accidental data loss on an external drive is water damage. One good spill is all it takes for all your precious data to be lost forever. There are many professions, such as videography and photography, that might require data storage devices to be used in wet weather. For those cases, protection from water damage could prove indispensable.

Amazingly, the LaCie PetiteKey is waterproof up to 100 meters, meaning you'll never have to worry if you forget it in your pocket when you go cave spelunking or do a load of laundry. Finally, a USB key that you can actually put on your keychain and take with you wherever you go without fear of data loss.

Durable Storage Devices
Develop more durable and damage-resistant storage devices for various professions i.e videography and photography.
Waterproof Gadgets
Provide waterproof functionalities for more gadgets, electronics and accessories such as phones, laptops, cameras and chargers.
Portable Data Storage
Innovate more compact and portable data storage devices such as the LaCie PetiteKey.

Who This Affects Most

Technology Industry
Research and develop waterproof versions of various electronics, resulting in a competitive edge over competitors.
Outdoor Gear Industry
Produce more waterproof products for outdoor enthusiasts, such as flashlights, watches, and camping equipment.
Data Storage and Backup Industry
Position themselves as the go-to source for innovative data storage solutions that not only protect data, but also provide easy portability.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 43%
Freshness 8%