The Done & Dusted Labubu Panda Twins figure celebrates the first birthday of panda twins Jia Jia and De De with a special vinyl release designed by Kasing Lung in collaboration with Ocean Park and the Hong Kong Tourism Board. Cast in bamboo green, wearing a polka-dot party hat, the approximately 18 cm tall Labubu cradles two tiny pandas and comes presented in a custom gift box with a handwritten birthday card from the artist. A raffle held from August 1–31 will distribute this limited edition, with additional sets offered during birthday weekend events at Ocean Park.
Beyond the figure, the city is immersed in panda fever. Panda-themed street signs, decor in subway stations, and birthday-themed installations populate tourist hotspots. A dedicated content campaign features international twin influencers delivering multilingual birthday messages. The release underscores Labubu’s global cultural impact and cements its role as a soft-power icon of Hong Kong’s creative identity.
Image Credit: Ocean Park, Hong Kong Tourism Board
Why This Trend Is Growing
- Limited-edition Collectibles
- The release of limited-edition collectibles like the Labubu Panda Twins figure is driving consumer interest through exclusivity and rarity, providing cultural and economic value.
- Cultural Tourism Collaborations
- Creatives working with tourism boards to create localized cultural icons can enhance destination branding and resonate with global audiences.
- Panda-centric Marketing Campaigns
- Utilizing popular animal icons in thematic marketing boosts engagement and fosters emotional connections with international audiences.
Industries Being Reshaped
- Toys and Collectibles
- The toys and collectibles industry is evolving with bespoke, artist-led creations that offer tangible artistic value and appeal to both collectors and tourists.
- Tourism and Hospitality
- Strategic collaborations with local creatives in the tourism and hospitality industry can amplify a destination's appeal through unique cultural experiences.
- Digital Influencer Marketing
- Influencer marketing utilizing multilingual and culturally resonant messages is gaining traction in global campaigns, effectively reaching diverse audiences.
