While olives are not usually associated with sexuality in any form, the creative studio La Patería decided to create a brand identity for this olive company that is anything but traditional.
The studio gave the brand the name 'Suck My Olives!' and describes them as olives that are "suitable to be licked or sucked." The olives themselves are organic, and the bitter taste that they are often associated with is reduced with the added flavors the agency chose. The labels on the jars the olives come in feature minimal writing and various tears or holes in them, making them both quirky and distinct in their design.
Products in the collection include a Sweet Sherry Vinegar, a Sweet and Sour, a Curry, a Cajun and a Teriyaki flavor.
Key Themes Behind This Trend
- Bold Branding
- La Patería's audacious olive jar branding showcases a trend of unique and provocative branding that catches consumers' attention.
- Organic Flavors
- The use of unique and organic flavors in 'Suck My Olives!' highlights a trend towards more natural and sustainable food options.
- Quirky Packaging
- The tears and holes in the jar labels of 'Suck My Olives!' reflect a trend towards visually disruptive and unconventional packaging designs.
Where This Applies
- Food & Beverage
- The 'Suck My Olives!' product line underlines a trend towarded redefining traditional food and beverage industries with unexpected branding and product offerings.
- Marketing & Advertising
- La Patería's provocative and minimal branding for 'Suck My Olives!' represents a disruptive trend in marketing by breaking away from conventional graphic design norms.
- E-commerce
- The distinct and audacious branding of 'Suck My Olives!' by La Patería taps into the trend of building an ecommerce-specific brand, catering directly to digital consumers.
