K-Swiss works in collaboration with the Californian retail label PacSun on a new collection full of leisurely apparel for the season. The range is comprised of a series of classic staples, including hoodies, tees, zip-up sweaters, quarter zips, joggers, and a windbreaker. All of the pieces boast motifs recalling K-Swiss' heritage -- this includes the color palette that represents its logo adorned on some contrasting hues of black and gray.
The capsule takes on an overall design aesthetic that evokes a sense of coziness. Some key items include the signature crewneck pullover that reads "My Swiss," heavyweight cotton graphic t-shirts, and a slim-fitting pair of joggers made from a fleece material. The entire collaborative capsule is available at PacSun's in-store locations and online.
Why This Trend Is Growing
- Technical Leisure Apparel
- The development of apparel that merges functionality and comfort.
- Collaborative Capsules
- Collaborative collections between fashion and lifestyle brands to boost exposure and increase profits.
- Heritage-inspired Design
- Creating fashion pieces that integrate nostalgic elements as a marketing strategy.
Industries Being Reshaped
- Fashion Retail
- Sell technical leisure apparel to consumers in a retail or e-commerce setting.
- Sportswear Manufacturing
- Produce technical leisure apparel and collaborate with fashion brands to expand product offerings.
- Marketing and Advertising
- Help brands tell a unique story through heritage-inspired design to increase brand exposure and sales.
