What is the trend of free-from beauty products?

The growth of free-from beauty products made from natural ingredients has created an opportunity for companies to expand their product lines and cater to consumers looking for clean beauty options.

What is the trend of in-house product range?

The rise of in-house product ranges in the beauty industry shows potential for companies to gain a competitive advantage by providing exclusive product options to consumers.

What is the trend of food-based ingredients?

The use of food-based ingredients in beauty products creates innovative opportunities for companies to explore the intersection of food and beauty and appeals to consumers seeking natural, non-toxic products.

What are the implications for the beauty and personal care industry?

The beauty and personal care industry stands to benefit from the trend of free-from and in-house product ranges, particularly as consumers become more conscious of the ingredients in their products.

What are the implications for the retail industry?

With Kroger's Simple Truth The Beauty Crate collection being an in-house range offered by a retail giant, there is an opportunity for other retailers to follow suit and develop their own exclusives product lines.

What are the implications for the food and beverage industry?

The use of food-based ingredients in beauty products creates an opportunity for the food and beverage industry to diversify their product offerings beyond edible goods.

In-House Clean Beauty Products : Kroger Simple Truth

Kroger's Simple Truth The Beauty Crate Collection is Free-From

Michael Hemsworth — February 10, 2021 — Marketing

References: kroger & drugstorenews

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Kroger's Simple Truth The Beauty Crate collection is one of the latest offerings from the brand's in-house range that is focused on providing consumers with a way to take care of themselves using a series of free-from products. The product range includes clean beauty products that are all made with food-based ingredients including coconut, avocado, citrus, oatmeal and more. These ingredients are used to create butters, body oils, bath milks, balms, scrubs and more that encourage a bit of natural pampering from home.

The Kroger's Simple Truth The Beauty Crate collection is made with a free-from range of ingredients that are all achieved without phthalates, parabens, harsh chemicals, synthetic dyes and colors. The products will start hitting store shelves this week with a nationwide launch expected to take place in March.

Trend Themes

Free-from Beauty Products — The growth of free-from beauty products made from natural ingredients has created an opportunity for companies to expand their product lines and cater to consumers looking for clean beauty options.
In-house Product Range — The rise of in-house product ranges in the beauty industry shows potential for companies to gain a competitive advantage by providing exclusive product options to consumers.
Food-based Ingredients — The use of food-based ingredients in beauty products creates innovative opportunities for companies to explore the intersection of food and beauty and appeals to consumers seeking natural, non-toxic products.

Industry Implications

Beauty and Personal Care — The beauty and personal care industry stands to benefit from the trend of free-from and in-house product ranges, particularly as consumers become more conscious of the ingredients in their products.
Retail — With Kroger's Simple Truth The Beauty Crate collection being an in-house range offered by a retail giant, there is an opportunity for other retailers to follow suit and develop their own exclusives product lines.
Food and Beverage — The use of food-based ingredients in beauty products creates an opportunity for the food and beverage industry to diversify their product offerings beyond edible goods.

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