Kraft Mac & Cheese is Celebrating the New 'Space Jam' with a Contest
Riley von Niessen — May 21, 2021 — Lifestyle
References: kraftspacejammies
Kraft Mac & Cheese is getting in on the hype surrounding the upcoming release of 'Space Jam: A New Legacy' with the launch of new noodle shapes that pay homage to some of the basketball cartoon's themes.
In line with the launch, the brand is also giving fans the chance to win a pair of matching Space Jammies, which feature its new noodle shapes on a cozy zip-up onesie that's perfect for lounging at home in while enjoying a bowl of its cheesy noodles. Kraft updates its classic noodle offerings with the addition of basketball and bunny shapes, making for a fun treat that's sure to appeal to both new 'Space Jam' fans, and those who remember the original 1996 film well.
Those hoping to win a set of Space Jammies can enter online until May 25th, and fans can expect to find the new noodle shapes on store shelves beginning June 1st.
Image Credit: Kraft
In line with the launch, the brand is also giving fans the chance to win a pair of matching Space Jammies, which feature its new noodle shapes on a cozy zip-up onesie that's perfect for lounging at home in while enjoying a bowl of its cheesy noodles. Kraft updates its classic noodle offerings with the addition of basketball and bunny shapes, making for a fun treat that's sure to appeal to both new 'Space Jam' fans, and those who remember the original 1996 film well.
Those hoping to win a set of Space Jammies can enter online until May 25th, and fans can expect to find the new noodle shapes on store shelves beginning June 1st.
Image Credit: Kraft
Trend Themes
1. Food Brand Collaborations - Opportunity for food brands to collaborate with popular media franchises for unique product offerings.
2. Nostalgic Marketing - Nostalgia marketing can be a powerful tool for brands to connect with audiences across generations.
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Industry Implications
1. Food and Beverage Industry - The introduction of unique and quirky food offerings can attract younger audiences and generate buzz for food brands.
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