These Rilakkuma and Korilakkuma pillows from e-retailer shop Jeen celebrate the Japanese animated characters. The beloved bears are transformed into super-sized pillows that are an adorable accent to bedrooms, living spaces and dorm room interiors.
The fun pillows can also be worn as a clever disguise and combined together to celebrate the dynamic cartoon duo. Measuring 18” by 13” in size, Shop Jeen’s Rilakkuma and Korilakkuma pillows are as comfy as they are cute.
Rilakkuma is an iconic character designed by Aki Kondo, and produced by San-X in 2003. The character’s storyline is slightly creepy and relies as he “mysteriously appears in female office worker Kaoru’s apartment one day.”
The living toy bear takes up residence in the worker’s home and is known to hang around with Korilakkuma, a mysterious white bear cub that is known for her mischievous behaviour.
Why This Trend Is Growing
- Character-inspired Home Decor
- The popularity of anime bears as home accessories could create opportunities for other iconic animated characters to be turned into household items.
- Crossover Apparel
- The versatility of the Rilakkuma and Korilakkuma pillows as wearable accessories could inspire other anime-inspired apparel.
- Nostalgic Reimagining
- The revival of popular Japanese animated characters could create a wave of nostalgic merchandise and reimagined products.
Industries Being Reshaped
- Home Decor
- The rising trend of incorporating anime-inspired characters into home decor presents opportunities for businesses in the interior design and home furnishings industries.
- Apparel
- The Rilakkuma and Korilakkuma pillows' versatility could inspire fashion brands in the streetwear and cosplay niches to create anime-inspired apparel.
- Entertainment Merchandise
- The nostalgic reimagining of characters such as Rilakkuma and Korilakkuma could spark a demand for merchandise from popular Japanese anime franchises, providing opportunities for entertainment merchandise businesses across various specializations.
