The clever design team at Kooee Snacks created a moisture-controlling packaging for its unique jerky trail mixes. The idea was to create a single package that would store separate ingredients without mixing them together.
The packaging uses a "rip -- peel -- mix" formula to contain the inherent water-activity between the various components of the mix. Broken down, the package is to be torn open at the top to allow consumers to peel back the center divider. This will allow the contents to be mixed together to create a delicious and fresh snack.
Each package of Kooee is made with a 12-month shelf life, which is a convenient factor for many consumers. The unique mix will stay fresh for about a year, which allows consumers to buy the product in bulk.
Why This Trend Is Growing
- Moisture-control Packaging
- There is an opportunity to develop moisture-control packaging for other food products to increase shelf life and retain flavor.
- Separate-ingredient Packaging
- There is an opportunity to design packaging that allows for separate ingredients to be stored without mixing, creating more diverse snack options.
- Rip-peel-mix Formula
- There is an opportunity to use a similar formula to create customizable snack mixes that can be made on-the-go.
Industries Being Reshaped
- Food Packaging
- There is an opportunity for companies to innovate within food packaging, specifically designing packaging that retains freshness and flavor for longer periods.
- Snack Food
- There is an opportunity for snack food manufacturers to create customizable snack mixes that are convenient for on-the-go, health-conscious consumers.
- Bulk Retail
- There is an opportunity for bulk retail stores to offer unique and customizable snack options for consumers seeking variety and convenience.
