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'Kong: Skull Island' Placed Giant Ape Footprints on an LA Beach

 - Jun 9, 2017
References: adweek
The story of King Kong has been in the cultural lexicon for decades, but experiential marketing agency Grandesign still managed to get people to think about the franchise differently for its latest incarnation: 'Kong: Skull Island'. To give potential viewers an idea of the true size of the film's eponymous beast, the agency created giant divots in an LA beach that were shaped like King Kong's footprints.

The promotion took place at Dockweiler Beach, a popular destination in LA for those inclined to the sea and the sun. Using sculpted sand, contractors working for the agency designed and built the colossal footprints, which measured 25 feet long by 12 feet across.

The publicity stunt was clever not only in its intended concept, but also in its application. There is no "promotional activity" allowed on Dockweiler Beach, but the Kong: Skull Island footprints were so unique that they didn't fall under such a category.