These chocolate creations are on a serious caffeine high. It just takes one look into their eyes to see that they should lay off the coffee. Mocha fans will jump at the chance to take a bite out of these Kofli chocolate creations.
The marketing campaign was designed by Leo Burnett. It captures the Kofli chocolate creations well, featuring the intense buggy eyes and making the chocolate look appropriately scrumptious.
Implications - In today's fast-moving society, more and more consumers are finding themselves on the go with less time to complete all of their daily tasks and responsibilities. Products that offer a wide range of functions will appeal to such consumers, as they will contribute to making their days less stressful and hectic.