This Škoda ad is a venture outside of the box of traditional automobile marketing. For the project, the manufacturer wanted to instill a character of whimsicality with an artistic flair. As a result, the company employed the creative talent of Hungarian photographer Benedek Lampert.
The idea for the Škoda ad was to utilize toys as props. The promotional materials made use of 1:43-scale models of the manufacturer's products. The task called for great attention to detail and instead of using computer software that was made readily available to him, Benedek Lampert chose to create the commercial environment by hand. The endeavor was so intricate that "most of the images took seven to 12 hours each to complete."
The process of bringing the Škoda ad to life is outlined in this behind-the-scenes video.
What Makes This Trend Stand Out
- Detailed Toy-inspired Car Ads
- Creating highly detailed and artistic car ads using toy props.
- Photography-driven Marketing
- Using the creativity and skill of photographers to market products in unique and engaging ways.
- Handcrafted Commercial Environments
- Opting for handcrafted elements in advertisements to create intricate and captivating visuals.
Sectors Adopting This
- Automotive
- Exploring unconventional advertising methods to showcase products in the automotive industry.
- Photography
- Utilizing photography as a powerful tool for innovative marketing campaigns.
- Advertising and Marketing
- Incorporating handcrafted elements in advertisements to create a memorable and visually appealing brand image.
