The 'Horizon' shoe from Nike uniquely combines the appearance of a basketball sneaker with a black and gray knitted upper. The pattern is knit into a design that resembles a traditional bandanna. The sleek color scheme allows the pattern to stand out as the highlighting feature of the shoe.
The Horizon is the product of a collaborative effort between Public School NYC and the Jordan Brand. While this is not the first time these brands have worked together, this latest sneaker brings a more comfort-focused style. The tongue of the shoe is labeled with 'PSNY' in order to represent the collaboration.
These knitted upper shoes hope to be released soon, but there has been no confirmed date. However, the price point for this pair of Horizon sneakers is estimated to be about $225.
What's Driving This Trend
- Knitted Upper
- Disruptive innovation opportunity: Explore using knitted materials in other types of footwear for enhanced comfort and unique aesthetics.
- Collaborative Sneakers
- Disruptive innovation opportunity: Partner with other brands to create exclusive collaborative sneakers that combine different design elements and target specific consumer segments.
- Comfort-focused Style
- Disruptive innovation opportunity: Develop footwear that prioritizes comfort without sacrificing style, targeting consumers seeking both fashion and function.
Who This Affects Most
- Footwear Industry
- Disruptive innovation opportunity: Integrate innovative materials and collaborative efforts to create unique and appealing footwear products.
- Fashion Industry
- Disruptive innovation opportunity: Embrace the trend of collaborative fashion items, bringing together different brands to create exclusive and highly sought-after products.
- Sportswear Industry
- Disruptive innovation opportunity: Incorporate knitted materials in sportswear to provide athletes with comfortable and performance-enhancing options.
