Why have a cuddly stuffed teddy bear to accompany you to bed when you can have a badass ninja assassin with this Knit Your Own Mini Ninja kit? No one will laugh at you as you keep your night light on with a stuffed ninja by yourself because it's a freaking stuff ninja for gosh sake!
The Knit Your Own Mini Ninja kit comes with all the tools and materials you'll need to fashion your very own Japanese stealth killer. The process is so simple that it's recommended for children 8 and up. That includes 40-year-olds still living with their parents, right?
Implications - Consumers enjoy products that they can fashion on their own because they feel that item has more intrinsic value since they put in time and effort to craft it themselves. Corporations may consider releasing kits for products rather than having them pre-assembled in order to satiate consumer desire to craft their own goods.