The four quarter-sized cowboys is an ad spot from Klarna that stars Maya Rudolph. The funny ad spot sees the comedian playing four different characters - each one is a quarter-sized version of a real cowboy.
In the ad, the four Rudolphs approach a stylish pair of boots on horseback. Eventually, the group announce that they'll purchase the boots as a team, with each quarter making an equal portion of the payment. The ad cleverly highlights Klarna's business ethos, which helps consumers shop by breaking down big purchases into smaller payments.
The celebrity-staring ad will air in the fourth quarter of the game, and serves as yet another example of brands that are dedicating their ad budget to the big game.
Image Credit: Klarna