London agency AMV BBDO partnered with Google, Mediacom and College Humor to create this hilarious 'Kitten Kollege' ad for Whiskas. The promotional video aims to bring a sense of playfulness to the brand's online campaign. The campaign states that feeding felines Whiskas will aid in turning "the kittens of today into the cats of tomorrow."
The ad takes place in a college-like setting where the 'Kitten Kollege' dean is discussing the value of school. During the ad, there are various clips that directly relate to a generic college experience. The dean insists that the kittens will learn about neutering and litter boxes through training videos. There are also art classes, lecture halls and dorm rooms featured in the ad.
However, the overall message of the video is to promote Whiskas' delicious and healthy food. The video points out that the college cafeteria serves this specific food because it helps build strong and healthy felines.
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