The new KITH Winter 2018 capsule is comprised of 60 pieces in total, featuring some collaborative work alongside denim label Levi's. The seasonal capsule focuses on layering apparel in preparation for the unpredictable weather, with options including the signature Down Program by KITH. The 'Killington' puffer coat and the 'Stowe Combo' coat are highlighting examples of the collection.
Notably, the capsule delivers luxe elements with the 'Amherst Trucker' jacket and the 'Hilldale' parka -- these outerwear selections are constructed from soft Italian sheepskin materials. Some options that are perfect for layering include the iconic KITH flannel, the hoodies, and fleece pants. Levi's contributes a selection of trucker jackets and jeans in a variety of different washes and details including zippers, distressed rips, paint accents, and more.
What's Driving This Trend
- Layering Apparel for Unpredictable Weather
- The KITH Winter 2018 capsule focuses on layering apparel in preparation for the unpredictable weather, opening up opportunities to offer affordable and trendy winter clothing options.
- Luxurious Materials for Winter Clothing
- The KITH Winter 2018 capsule delivers luxe elements with the Amherst Trucker jacket and the Hilldale parka, suggesting an opportunity to market high-end material winter clothing.
- Collaboration in the Fashion Industry
- The new KITH Winter 2018 capsule features collaborative work alongside denim label Levi's signaling the trend of alliances between top fashion brands to reach a wider audience.
Who This Affects Most
- Fashion
- The KITH Winter 2018 capsule highlights the latest in winter fashion trends.
- Retail
- The use of collaborative work to expand brands, as seen in the KITH- Levi's partnership, suggests opportunities in partnership marketing.
- Textile
- The KITH Winter 2018 capsule uses soft Italian sheepskin material for its outerwear, prompting opportunities for high-end material suppliers to partner with fashion brands.
