When it comes to kitchen seasonings, the focus tends to fall on enhancing flavor but Countertop sets itself apart as a brand that shares "seasoning blends with benefits." With its products, Countertop shows how easy it is to incorporate functional ingredients into meals cooked at home.
As common as poultry seasonings may be, Countertop formulates its blend with cumin, sage and asafoetida, which were specifically selected for their bacteria-blocking, brain-boosting and digesting-supporting benefits, respectively. Similarly, the brand's Grill seasoning blend is said to share the "functional benefits of herbs and spices to turn all your food into superfood."
The Millennial-targeted brand appeals to consumers who are seeking out better-for-you options and does so with clear branding and bundled product kits like The Countertop Starter Kit, which helps to instantly establish or refresh one's collection of kitchen spices and seasonings.