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Kiss-Currency Coffee Campaigns

The Metro St. James Cafe Lets Customers Use Kisses as Payment

— June 7, 2013 — Marketing
Instead of asking for money, an Australian cafe is only asking for kisses as payment. The Metro St. James Cafe in Sydney, Australia is offering couples a chance to get put away their wallets and pay with some love. Upon ordering coffee, servers inform customers that the coffee can be paid for with a "real kiss."

Though very sweet, accepting love as a form of currency isn't the the most sustainable way to run a profitable business. As such, the coffee shop's campaign is only running until the end of June. Coffee aficionados can bring their partners in and pay with a kiss between 9 and 11 a.m. every day.

This campaign is amazing because it works as a cheap and simple way to increase brand awareness and profile. The cafe's new payment system attracts couples to the Metro St. James Cafe while branding the coffee shop as a hotspot for romance.
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