Trader Joe's wants to help you step up your morning coffee routine with the launch of its new Kintamani Small Lot Coffee.
For those unfamiliar, Kintamani is a region in Bali, Indonesia near Mt. Batur. The volcanic soils in the area are especially rich and the warm climate creates an ideal environment for growing coffee. Trader Joe's explains that in this area, "farmers hand-pick coffee cherries and wet-process them using the traditional giling basah method, where hulls are removed before the beans are completely dried, resulting in a stronger body and relatively reduced acidity." The result is a deliciously bold coffee with a balanced profile of orange peel, dried fruit, and vanilla.
If you want to try the new Kintamani Small Lot Coffee, act fact because supplies are limited.
Image Credit: Trader Joe's
Why This Trend Is Growing
- Small Lot Coffee
- Coffee companies can innovate by investing in small lots and unique bean varieties that create a unique flavor profile
- Traditional Processing Methods
- Embracing traditional processing methods such as 'giling basah' can create differentiated products in a highly competitive coffee market
- Regional Coffee Varieties
- Discovering and utilizing regional coffee varieties can create an opportunity for coffee companies to provide a unique and locally sourced product
Industries Being Reshaped
- Coffee
- The coffee industry can embrace innovation by sourcing unique bean varieties and processing methods to differentiate in a crowded market
- Food Retail
- Food retail can introduce region-specific or small-batch coffee products to entice coffee drinkers with new flavors
- Travel and Tourism
- The travel industry can work with local farmers to create coffee tours and tasting experiences for tourists visiting coffee-growing regions
