Kinfolk and FILA Collaborate on a Pastel Co-Branded Collection
References: kinfolklife & highsnobiety
Kinfolk and FILA work in partnership for an exclusive capsule collection for the Spring/Summer 2018 season. The multidisciplinary design label works alongside the sports label in dropping a range of both apparel and footwear pieces. The seasonally appropriate offerings include shorts, polo shirts, and the iconic FILA Original Fitness model. The tonal palette of the collaborative series boasts white and light pink.
All of the pieces feature co-branded patchwork details, along with stripe accents on the polo shirts. The sneakers are finished in a hairy suede material arriving in pink. The tongue sees additional co-branding accents in contrast to the gum rubber soles. The insoles pay an homage to the studio's Brooklyn location with a print that reads "Kinfolk 94 Wythe." The collection will be available starting June 21 online at Kinfolk.
All of the pieces feature co-branded patchwork details, along with stripe accents on the polo shirts. The sneakers are finished in a hairy suede material arriving in pink. The tongue sees additional co-branding accents in contrast to the gum rubber soles. The insoles pay an homage to the studio's Brooklyn location with a print that reads "Kinfolk 94 Wythe." The collection will be available starting June 21 online at Kinfolk.
Trend Themes
1. Collaborative Capsule Collections - Business professionals can explore the potential of partnering with other brands to create limited-edition collections, offering customers unique and exclusive products.
2. Multidisciplinary Design Labels - There is an opportunity for disruptive innovation by combining various design disciplines, such as fashion and sports, to create innovative and trend-setting products.
3. Tonal Palette - Businesses can experiment with using a single color palette for their products, creating a cohesive and aesthetically pleasing collection that appeals to consumers.
Industry Implications
1. Fashion - Fashion brands can take inspiration from Kinfolk and FILA's collaboration to create unique apparel and footwear collections that cater to specific seasons or events.
2. Sports - Sports brands can consider teaming up with multidisciplinary design labels to develop innovative and stylish sports apparel and footwear lines, appealing to both athletes and fashion-conscious consumers.
3. E-commerce - E-commerce platforms can capitalize on the popularity of collaborative capsule collections by offering exclusive and limited-edition products through their online channels.
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