Amazon recently announced its first-ever Kindle Kids Edition, which will help take the distraction out of reading on other devices like tablets or phones, where games always remain a convenient distraction. Like other Kindles, this new kid-friendly version is purpose-built for reading, which helps to minimize the amount of screen time that is spent on distracting activities that are not reading.
The Amazon Kindle Kids Edition is available in four different cover designs, two of which are pattered, and will appeal to young readers of all ages and abilities. The new e-reader comes with a free year of FreeTime Unlimited to connect kids to their favorite stories, plus other useful tools like Word Wise and Vocabulary Builder to improve their reading skills over time.
What's Driving This Trend
- Durable Kid-friendly Ereaders
- Opportunity for innovation: Develop durable ereaders specifically designed for children, with features that minimize distractions and promote reading.
- Screen Time Minimization
- Opportunity for innovation: Create technologies or apps that help parents restrict the screen time of their children to reading activities only.
- Enhancing Reading Skills
- Opportunity for innovation: Design interactive ereaders with built-in reading tools that assist children in improving their vocabulary and reading comprehension.
Who This Affects Most
- Ereader Manufacturing
- Opportunity for disruptive innovation: Develop and produce durable, child-friendly ereaders with specialized features for the children's market.
- Educational Technology
- Opportunity for disruptive innovation: Integrate reading skill enhancement tools into educational technology platforms used by children to supplement their learning.
- Children's Publishing
- Opportunity for disruptive innovation: Collaborate with ereader manufacturers to create interactive ebooks that utilize reading tools to engage young readers and facilitate skill development.
