Kin Euphorics, co-founded by Jen Batchelor and supermodel Bella Hadid, infuses a flowery blend of rosemary, strawberry, and citrus into its new ‘Kin Bloom’ beverage. Inspired by strawberry rosé, Kin Euphorics' revitalizing, sparkling spirits deliver the “buzz without the booze,” allowing you to enjoy every summer social function without the negative side effects of alcohol.
The caffeine-free adult beverage contains a blend of nootropics and adaptogens, including Schisandra, damiana, and l-theanine. The beverage works to relax your mind, body, and soul, though Kin Euphorics recommends no more than four of their beverages within a 24-hour period. Designed to accompany only the best of summer’s memories, the ‘Kin Bloom’ eight-pack is sure to uplift your mood this season.
Image Credit: Kin Euphorics
Key Themes Behind This Trend
- Booze-free Beverages
- Creating flavorful and healthy drinks packed with nootropics and adaptogens is an exciting opportunity for wellness brands to disrupt the traditional alcohol industry.
- Adaptogenic Beverages
- There is a huge market opportunity for brands to create adaptogenic beverages, as consumers increasingly look for healthier and more mindful ways to socialize and relax.
- Nootropic-based Drinks
- With consumers becoming increasingly health-conscious and interested in improving their cognitive function, nootropic-based drinks represent a potential growth area for the non-alcoholic beverage industry.
Where This Applies
- Wellness
- As mindfulness and conscious consumption play a bigger role in society, there is an opportunity for wellness companies to disrupt the traditional alcohol industry by creating healthier and more wellness-friendly alternatives.
- Beverage
- The development of unique potion types based on adaptogens and other natural remedies could pave the way for an entirely new category of beverages that could take on alcohol and energy drinks.
- Functional Food
- Health-conscious consumers are constantly searching for new ways to improve their diet and well-being, and products with added adaptogens or nootropics represent an opportunity for the functional food industry to innovate.
