Monochromatic Fashion Presentations

The Kimberly Ovitz Spring 2012 Runway Show is Clean and Crisp

New York Fashion Week has kicked off and is making quite a splash, thanks to shows like the Kimberly Ovitz Spring 2012 collection. Ovitz presented her collection in a way that I haven't really seen before: color-coordinated.

What I mean by that is the designer first sent out a handful of all-white looks, followed by bold orange designs, then outfits wholly comprised of white and gold. Red came next, followed by a few striking black looks, and then some more white pieces to finish off the show.

The Kimberly Ovitz Spring 2012 show presentation reflected the color-blocking theme that has been such a sensation and dominated the runways in the past few seasons. Ovitz also created an incredible juxtaposition by pairing the flowy, easy-to-wear designs with a a stark, noticeable method of sending the models out.

The Kimberly Ovitz Spring 2012 show is definitely a memorable one and the presentation technique might just catch on.

Color Coordinated Presentations
The idea of presenting products in a color-coordinated manner is catching on in the fashion industry, presenting an opportunity for other industries to explore this trend in their own presentations.
Color-blocking Theme
The color-blocking themed presentations bring attention to the importance of color selection when creating a product and how it can enhance its overall appeal and presentation.
Juxtaposed Presentations
Juxtaposed presentations, seen in the Kimberly Ovitz Spring 2012 show, add interest and dimension to product presentations and could be explored by other industries.

Industries Being Reshaped

Event Management
Event management companies can incorporate the color-coordinated and color-blocking presentation techniques into their events to make them more visually appealing and impactful.
Interior Design
Interior designers can use the color-blocking theme and juxtaposed presentations to create unique and interesting color combinations in their designs for clients.
Product Packaging
Product packaging can incorporate the color-blocking theme and color-coordinated presentations to create visually appealing and modern packaging designs that stand out on shelves.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 23%
Freshness 8%