The Kim Kardashian iPhone App Gives You Pint-Sized Advice
Tiana Reid — June 4, 2010 — Tech
References: itunes.apple & gawker
The Kim Kardashian iPhone app is for fans of the reality TV diva and gives you the chance to ask Kim's cyber-self advice on topics like beauty, health, fashion, style and relationships.
Kim Kardashian--there's an app for that? Apparently so. Interacting with this pint-sized version of Kardashian also includes watching her strike poses and blow kisses. Would you seek out Kim's avatar for some advice using the Kim Kardashian iPhone app?
Implications - Popular figures in the media are becoming more than just forms of entertainment. Products that feature a certain character are appealing to those who want a closer connection to their favorite media figures. Integrating items with this element could help a company grow its appeal.
Kim Kardashian--there's an app for that? Apparently so. Interacting with this pint-sized version of Kardashian also includes watching her strike poses and blow kisses. Would you seek out Kim's avatar for some advice using the Kim Kardashian iPhone app?
Implications - Popular figures in the media are becoming more than just forms of entertainment. Products that feature a certain character are appealing to those who want a closer connection to their favorite media figures. Integrating items with this element could help a company grow its appeal.
Trend Themes
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Celebrity Avatar Apps — Creating personalized apps featuring popular figures allows for a closer connection to media personalities.
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Virtual Celebrity Goods — Developing digital merchandise featuring a celebrity's likeness presents new revenue streams for celebrities and companies alike.
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Interactive Fan Experiences — Offering fans the ability to connect and interact with their favorite celebrities through technology can create new opportunities for engagement and loyalty.
Industry Implications
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Entertainment Industry — Creating and marketing personalized apps and digital merchandise presents new revenue streams for celebrities and entertainment companies alike.
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Technology Industry — Developing new software and platforms to facilitate interactive fan experiences can create new opportunities for companies in the technology space.
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Marketing and Advertising Industry — Incorporating personalized avatars and other interactive elements into marketing campaigns can help companies better connect with consumers and increase engagement.
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