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Sweetly Sparkling Rings

Kim Kardashian Engagement Ring Gets a Candy Makeover from Ring Pop

— August 18, 2011 — Marketing
If you’ve seen pictures of the Kim Kardashian engagement ring, you know it’s one ring that doesn’t skimp on sparkle (at $2 million, it better not!). Now, the candy brand Bazooka, which makes Ring Pops, has recreated Kardashian’s hefty 20.5 carat Lorraine Schwartz diamond ring in a sparkling candy version!

The candified remodel of the $2 milion ring is similar to Kardashian’s in that it features a large central stone, encompassed on all sides by smaller “diamonds.” In comparison, the real-life Kim Kardashian engagement ring features a huge emerald-cut diamond in the middle and two flanking trapezoid-shaped diamonds.

This sweet remake of the Kim Kardashian engagement ring is a special edition treat from Bazooka. It will be given to three lucky Facebook fans who write the winning story about their own dream engagement proposals on Ring Pop’s Facebook page.
Trend Themes
1. Candy-remade Jewelry - The trend of recreating expensive jewelry pieces in candy form offers a playful and affordable alternative for consumers.
2. Celebrity-inspired Accessories - Creating accessories inspired by popular celebrities' jewelry allows fans to feel connected and fashionable.
3. Engagement Story Contests - Engagement story contests on social media platforms provide brands with a unique opportunity to engage with their audience and generate user-generated content.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can explore collaborations with jewelry brands to create candy versions of popular and expensive jewelry pieces.
2. Fashion Accessories - Fashion accessory brands can tap into the celebrity-inspired trend and offer affordable alternatives to expensive jewelry pieces.
3. Social Media Marketing - Brands can leverage engagement story contests on social media platforms to increase brand visibility, engage with their audience, and generate user-generated content.
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