Kiind Lets You Track Gift Card Use to Become a Better Giver

 - Jan 28, 2014
References: & springwise
Kiind is a new platform that is aiming to change the way people give gift cards. The company lets users buy and give gift cards online and even lets them see when those gift cards are redeemed. Kiind also lets recipients donate their gift cards to charity, and if a card goes unused after its expiry date, the giver isn't charged for it. Kiind currently partners with top brands such as Gap and Nike.

Givers pick the store the card comes from, set its amount and expiry date. They can see which cards don't get used and then use that information to give better gift cards in the future. Kiind can send out gift cards to up to over 100 people and charges a small fee that decreases as you increase the number of recipients.