There is bound to be a million and one girls begging their parents to be either Elsa or Anna for Halloween this year and to help set their children apart from the crowd, they might want to invest in one of these kids Frozen costumes. Beautifully made by hand, they boast feminine and colorful details fit for any Disney princess.
The kids Frozen costumes were designed by Chelsea and Steph of the Sandy, Utah-based Etsy shop Bits n Scraps. Although some might think that their prices are a bit hefty for one day of use, girls are sure to want to wear their kids Frozen costumes as many times as they can get away with. In a way, they are more make-believe props than Halloween costumes, making them a loving investment.
Key Themes Behind This Trend
- Handmade Costumes
- As the demand for unique costumes grows, there is an opportunity to disrupt traditional costume retail by offering high-quality, handmade costumes that can be used beyond Halloween.
- Licensed Character Costumes
- As kids become increasingly invested in film, TV, and gaming franchises, there is an opportunity for more Etsy shops or retailers to fill a gap in the market by producing homemade versions of licensed characters' costumes.
- Sustainable Costume Production
- As consumers become more eco-conscious, there is an opportunity to advocate for more sustainable costume production, which could include using eco-friendly materials or upcycling existing pieces to make unique handmade creations.
Where This Applies
- E-commerce
- As more consumers shop online, there is an opportunity for online retailers to add more specialty items, such as high-quality, handmade costumes, to their product offerings.
- Fashion
- As Halloween becomes more about making a fashion statement, there is an opportunity for fashion designers to create unique, high fashion costume lines.
- Entertainment
- As children's media continues to grow in popularity, there is an opportunity for entertainment companies to partner with costume makers and sell officially licensed products or partnerships.
