The 2012 Chicago Auto Show has just begun and already the spotlight may have been stolen by the Kia Track'ster. The Track'ster is a race-worthy Soul lookalike designed with performance in mind.
The Kia Track'ster is all about power, weight and performance. The Track'ster's power comes courtesy of a 2.0-liter, 4-cylinder engine pumping out 250 horsepower. The six-speed short throw manual transmission ensures quick shifts and the AWD makes cornering a breeze.
The concept's weight is kept in check with the removal of two doors and two seats. The rear of the interior is meant to store racetrack essentials such as spare tires, gloves and helmets. The Kia Track'ster is undeniably awesome, but it may be too race-oriented to be mass produced.
Key Themes Behind This Trend
- Sporty Micro-cars
- Disruptive Innovation Opportunity: Develop lightweight micro-cars with high performance capabilities to appeal to consumers seeking fast and efficient transportation.
- Performance-focused Design
- Disruptive Innovation Opportunity: Explore design modifications, such as removing doors and seats, to reduce weight and improve performance in sports cars.
- Compact SUV Variants
- Disruptive Innovation Opportunity: Create compact SUV models with sporty features and powerful engines to cater to consumers who desire both practicality and performance.
Where This Applies
- Automotive
- Disruptive Innovation Opportunity: Integrate advanced technology and materials to produce sporty micro-cars that disrupt the traditional automotive market.
- Motorsports
- Disruptive Innovation Opportunity: Develop racing-oriented vehicles with lightweight designs and high-performance engines to revolutionize the motorsports industry.
- Urban Transportation
- Disruptive Innovation Opportunity: Design compact SUVs with enhanced performance capabilities to meet the growing demand for efficient and versatile urban transportation options.
