To promote the 2010 Kia Soul, The Kia Soul Collective has been created to market to a hip and youthful demographic. Ranging from musicians to filmmakers to entrepreneurs, each member of the Kia Soul Collective was assigned to demonstrate "how they roll" through creating original works in their specific field.
The first Kia Soul Collective piece, a documentary about the life of former Threadless CCO Jeffrey Kalmikoff, launches 9/23/09 and can be found by clicking the link below.
Youth-Savvy Car Marketing
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