To promote the 2010 Kia Soul, The Kia Soul Collective has been created to market to a hip and youthful demographic. Ranging from musicians to filmmakers to entrepreneurs, each member of the Kia Soul Collective was assigned to demonstrate “how they roll” through creating original works in their specific field.
The first Kia Soul Collective piece, a documentary about the life of former Threadless CCO Jeffrey Kalmikoff, launches 9/23/09 and can be found by clicking the link below.
What's Driving This Trend
- Youth-savvy Car Marketing
- Opportunity to target hip and youthful demographic through creative marketing approaches.
- Collective Marketing Campaigns
- The use of collective marketing campaigns to promote products and engage specific target audiences.
- Brand Ambassadorship
- Opportunities for brand ambassadorship collaborations with individuals in various creative fields.
Who This Affects Most
- Automotive Industry
- Disruptive innovation opportunities in marketing strategies to appeal to a younger demographic in the automotive industry.
- Entertainment Industry
- Opportunities for collaborations with musicians, filmmakers, and entrepreneurs to market products in the entertainment industry.
- Creative Industries
- Utilizing the talent and influence of creative individuals in marketing campaigns to disrupt traditional advertising approaches.
