The Kia 2012 Super Bowl commercial is every man's fantasy. The ad starts off with the Sandman approaching a couple; he sprinkles the sand on the wife, and then trips and falls, dumping the sand all over the husband. This results in a pair of sweet dreams on part of the couple; however, where the wife has a normal fantasy, the man has the equivalent of a grown-up wet dream.
In the commercial, the man is then transported into a fantasy land where he is flung into a new Kia Optima car. He is then greeted by supermodel Adriana Lima before racing around a racing track that features a Motley Crue concert, screaming bikini models, Chuck Liddel, a man riding a bucking rhino and loggers sawing a hoagie. The testosterone is almost unbearable.
This commercial could possibly be the best Super Bowl ad this year, if not ever!
Key Themes Behind This Trend
- Fantasy-themed Commercials
- Businesses could explore creating fantasy-themed commercials targeting men with elements that fulfil their desires and fantasies.
- Use of Celebrities in Commercials
- Companies could explore using celebrities in commercials to boost their appeal and make them more memorable.
- Humorous Commercials
- Businesses could use humor to create memorable commercials that resonate with the audience.
Where This Applies
- Automotive
- Car manufacturers could employ the use of fantasy-themed commercials incorporating celebrities to market their products.
- Fashion and Beauty
- Fashion and beauty brands could create commercials featuring supermodels and celebrities to promote their products.
- Entertainment
- Entertainment companies could create humorous commercials featuring celebrities and fantasy elements to promote films, tv shows, and other entertainment products.
