If you own a kettle, you probably own a mug; this is where the concept between Kettle and Mug springs from.
Ziv Lichi has designed a way to combine these two things and make them into one uniform entity. Kettle and Mug contains a mug that fits inside the center of the kettle. While the kettle boils water, the mug is warmed up simultaneously. Although the logistics of how hot the mug may become have not been worked out yet, the idea is an intriguing one.
As a lover of tea, Kettle and Mug is definitely something that piques my interest.
Implications - With the numerous tasks waiting to be taken care of, consumers look for ways to be more efficient. Products that do two things at once attract shoppers who want to save time in their hectic lifestyles. In order to increase their level of customers, companies could develop more designs with this multitasking element in mind.