Kershaw has long been designing and manufacturing knives of the highest quality. Therefore it was only reasonable for the company to embark on an extensive redesign of its website to display the sharp, clean, elegant and functional aesthetic that marks the company's knives.
The redesign of Kershaw's website was carried out by Kershaw in collaboration with designer and developer Jordan Sowers, and uses a clean and no-fuss design to showcase Kershaw's high-quality knives.
One of the highlights of the website is an excellent filtering system used to display the range of products on the catalogue page. The filters are displayed clearly across a number of columns, using screen space in the best possible way. Furthermore, the filters fold down into horizontal, scrollable lists.
All in all, Kershaw's website is a great example for how an e-commerce webpage should be designed, with the different design elements showcasing the products perfectly and making for an enjoyable user interface.