These Keith Loell South African Airways Promos are Simple and Effective

Keith Loell, the executive creative director at the New York office of Draftfcb, recently posted some ads for South African Airways on his Behance page.

The promos breathlessly impart to the viewer the notion that South Africa is a country teeming with exotic wild life as well as modern creature comforts, which South Africa Airways epitomizes. The prints do so by featuring different animals riding airbuses as would humans.

For instance, a hippo sleeps on a seat with a sleep mask over its eyes in one ad. In another, the frame focuses on a giraffe's neck braced by multiple cushions. The third ad features three flamingos sitting in seats; two of them have golf head covers over their heads.